A project for Zug! The Freiruum project represents the first temporary structure within the LG area. On a total of 7600m2 a place for exchange, enjoyment, celebration and play is being created. The offer encompasses a food hall, a playground and an event hall which will host a wide range of fairs, exhibitions and events and which can be rented for all kinds of occasions.
My personal highlight about the Freiruum is the thought of having daily access to a large selection of various fresh delicacies and I am already looking forward to that part so much! – Markus, General Manager Freiruum
The establishment of the concept for interim use as well as the consequential daily business is led by Pointbreak Events GmbH. Pointbreak is a live-marketing agency with headquarters in Zurich. It primarily specialises in establishing pop-ups and interim uses for vacant properties. Due to having organised the Boardstock Festival in the past, Pointbreak is also very well established and networked in the Zug area.
No matter if young or old, the Freiruum has something to offer for everyone: whether one would like to chill out and relax or enjoy a lovely meal, is looking for an adrenaline kick or just wants to move a little, spending time with family or friends or with work colleagues who are keen for a change of scenery, the Freiruum is truly for anyone and everyone. – Andy Ott, Event Manager Freiruum
For the operation of the Shedhalle a stock company with headquarters in Zug is being founded and will act as the subsidiary company of Pointbreak Events GmbH.
A place for diversity and encounters for the people of Zug and surrounding areas. Learning new things, while integrating existing knowledge and reporting on it, telling stories, creating true experiences and memories. – Micha, Managing Director Pointbreak Events GmbH